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Seattle Search Engine Optimization

Making SEO Work for You

SEO may seem like the latest advent in digital advertising, but the strategy behind it is just old-fashioned marketing - know your customers well and think like they do.

What do you use to find a product or service?

Before the Internet, if you needed a plumber, you asked neighbors or contractors for a referral, or you looked in the Yellow Pages. Now, you go online to use search engines (Google, Yahoo, Bing!), social media platforms (Facebook, LinkedIn, Twitter), consumer forums (Citysearch, Yelp, Angie's List) or you look at a digital map (Google Maps, Mapquest) to see the businesses that are closest to you. If you find a business via one of these methods, it's likely they've leveraged SEO to ensure that you'd find them.

Bonsai can help you get the most out of SEO! Here's how:

1. Bonsai will develop a keywords analysis for you, so you can see what terms people are searching for and where you (and your competitors) rank when those words are typed into a search engine.

2. Next, we develop a strategy to secure a top ranking for you on those terms. We do this by clearly explaining who you are and what you do on your own website, and on as many other websites and platforms as possible. We also do a lot of technical stuff behind the scenes to improve your performance within the search engine algorithms.

Bottom line:

the more people who connect with you by using your keywords, the more the search engines can trust you when reffering others who search for those words.

Once you're top ranked, Bonsai will conduct continued performance analysis and adjustments will keep you there.


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