“It is not a cookie cutter approach, but more of partnership.”
JOHN MICHEAL GROSS, CHIEF INFORMATION OFFICER, CASCADE ENVIRONMENTAL
Industry
Environmental Remediation
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Website Traffic
+42%
-
Keywords Ranking in Top 10
+12
-
Pageviews
+32%
How we simplify the complex story of a national brand
The Challenge
Wrapping your arms around a giant
Cascade Environmental does a lot.
They’re a national brand. They’re a world-wide leader. Offering a full-slate of environmental services. Everything from geotechnical drilling and environmental remediation to advanced site characterization. You know, a lot. And that’s one of the big reasons Cascade turned to Bonsai for help. They needed a team that could not only refresh their website, but make it better reflect the scope of their business. And then integrate digital marketing campaigns to drive more leads.
This was a match made in heaven.
Our Approach
The whole team pulling in the same direction
Since Cascade has such an extensive menu of services, technologies and subsidiaries, job one for us was to simplify.
Bonsai has over a decade of experience in the digital space. We knew this was gonna be a big job. A complicated job. So, we pulled in the whole team. Everyone from user experience (UX) architects, developers and designers, sat down with strategists, digital marketers and content creators to hammer out a fully integrated solution.
The website “must haves” included:
- A contemporary-looking refresh
- Intuitive architecture and design
- Easy-to-use navigation
- Industry-related content showcased
- Marketing accountability
Our Solution
Sending people to the correct experience
By teaming with key stakeholders at Cascade and bringing all departments at Bonsai together, we were able to develop an intuitive site architecture. This made the new website easy to navigate. Visitors easily found what they were looking for. But it also made the website easier to optimize for search engines.
After the new website launched, we engineered a search engine optimization (SEO) strategy aimed at improving search rankings for important keywords. And building site authority through backlinks. The plan has increased traffic and produced new leads to the Cascade website.
So if you’re the local pub around the corner, two heads are better than one. But if you’re a national brand with diverse services and offerings… You might wanna give us a shout. We got rooms full of professionals waiting to tackle the next challenge.
The numbers speak
for themselves.
Cascade's results over a 2 year period of time.
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+42%
WEBSITE TRAFFIC
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+12
KEYWORDS RANKING IN TOP 10
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+32%
PageviewS
