Capture searches that matter
The quickest and most effective way to drive qualified traffic to your website? PPC, also known as pay-per-click, is one of the most powerful tools in your digital arsenal. Get more qualified leads. Drive traffic that matters. How? A smart PPC agency follows the data.
HOW TO SCALE A PPC CAMPAIGN
DATA
STRATEGY
TESTING
ITERATION
PPC management is about understanding user intent. Learning what terms people use when searching for products and services like yours. And then crafting engaging messages to those audiences.
FAST FACTS ABOUT PPC SERVICES
EXPERT KEYWORD RESEARCH
We crunch the numbers. We look at keywords. We look at keyword combinations. We look at how often people use those words in search results. We go a little cross-eyed looking at all these word combinations.
BID MANAGEMENT
Simply put, it’s how we determine what to bid on specific keywords. Sometimes it makes sense to spend more on certain terms. Other times we need to get stingy. Of course, we use A.I. to help us calculate the best prices. We use every advantage we can get.
AD PLACEMENT
As part of our overall strategy, we determine the best places for your ads to appear. That could be on Google or Bing search results. That could be display ads or videos. It all comes down to the best place for the best price. You know, the most bang for the buck.
OPTIMIZATION
It’s not enough to set up a campaign and run it. Bonsai is constantly testing. Testing our message. Testing different audiences. Testing different ways to reach those audiences. We measure twice. Cut once. Then start the whole thing over again.
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