Sound Insurance is ranked #1 for Seattle Auto Insurance AND Wa Auto Insurance

No April Fools joke here, Google "Seattle Auto Insurance" for yourself!

Everyone is buzzing around the office as another Bonsai Client is now top ranked in the map for their industries most competitive terms. Sound Insurance is now ranked #1 for Seattle Auto Insurance AND Wa Auto Insurance. The two most competitive terms in the Seattle and Washington markets.

So what does that all mean? According to an industry study the #1 Ranked site receives 42% of the clicks for a given keyword. The image below is a screenshot from Google Keyword Tool:

As you can see there are 5400 people searching "wa auto insurance" and 3600 searching for "seattle auto insurance" for a total of 10,000 searches (Note: Google normalizes there data so it's not exact but gives us a good idea of how many people are searchging for each term).That means Sound Insurance can expect to see 4200 additional visitors to their site from just those two keywords.

Also, notice people are paying $37.89 on average per click for seattle auto insurance. That means if Sound Insurance had to pay for the "organic" traffic they're recieving they would have to pay $57,289.68! Just for one month! If they also had to pay for the wa auto insurance traffic they'd pay an additional $53,479.44. That means they're saving $110,769.12 every month by employing Bonsai Media Group to manage the Search Engine Optimization. We're here to serve our clients. Do you want to enjoy these kind of rankings? Do you want to drive new business? Seriously, do you? Call us! We're dedicated to results. We're inexpensive. Now is the time to do it, before the ship sales, it's more competitive and we're more expensive :)

To all you working warriors, my hats off. I'm signing out. And getting back to acheiving rankings.

As many other companies, we're looking to find the most efficient way to manage our social media marketing (SMM). SMM can be very time consuming, updating and managing all of the different social media platforms. Imagine, writing a blog, and having that post sent out to all of your different social media platforms, with a link back to your original blog post. Imagine being able to see when people interact with your different social media profiles all from one interface. At Bonsai we're exploring some of the NEW platforms that are out there. If you're interested in the results, let me know and I'll send you what we find.

Pay Per Click Advertising is touted as a great way to reach your target market. Nobody know this better than Google, Yahoo and Bing. Well, "if I were Microsoft" I would set up strategic Pay Per Click advertising campaigns on Google and Yahoo. You want to talk about reaching your target audiance. As an avid Googler I will say there are some things that bing does do better, you can't be all things to all people, although Google will certainly try. So, if Bing advertised on Google for the things they think are better and drove traffic to their search engine they will have a great opportunity to change the minds of a highly captive engaged customer, whose lifetime value could be in the tens to hundreds of thousands of dollars. Microsoft spent $80 million advertising Bing. Imagine they spent 1/80th of that budget on PPC. Let's just say they spent an average of $5 per click, they'd get 200,000 users to go to their search engine and try their search engine out!

What about the number of impressions? Let's say on average the Click Through Rate for each ad was 2.5% which through some forums seems to be a conservative average. That would mean they would get 8,000,000 impressions! How much would Bing have to spend to get the same number of impressions on a TV advertising campaign ??? (also consider production costs). How long would it take to produce the commercials and spread the content and get 8,000,000  

... cuz what else are you going to do?

Nothing.

When you decided to be a business owner, or a highly dedicated employee, or even an intern at a start-up internet company, you made the commitment to delay other activities which you may enjoy more: golfing, shopping, watching Heroes...whatever it may be. You could do any one of those things now if you wished. However, business doesn't wait patiently for you to do the fun things and then sign on your dotted-line. Business is a constant. Always available, always looking for your service/product. Go get it. Now. It's Time for Business. 

To borrow an idea from a gentleman much wiser than myself:

“You can't wait for inspiration. You have to go after it with a club.” - Jack London

"You can't wait for business. You have to go after it with a club." -Huy, Bonsai Media Group

Peas and Carrots,

SEO Grasshopper